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Marketing research is a scientific process of analyzing facts that involves conducting analysis to assistance marketing activities as well as statistical interpretation of data into information. This facts is then employed by administrators to plan marketing activities, gauge the nature of the firm's marketing natural environment and to attain fact

Positioning worries the best way to posture a product while in the minds of shoppers and inform what characteristics differentiate it within the competitor's merchandise. A business normally performs this by developing a perceptual map, which denotes equivalent merchandise created in the identical marketplace In keeping with how buyers perceive the